A Tour of Bynder’s DAM


The way modern marketers create and manage
content has changed! As we strive to stay relevant in today’s
marketing landscape, we hit our creative stride, resulting in a sea of company assets that
lose their value when improperly managed. Bynder’s intuitive user-friendly cloud-based
digital asset management solution empowers you to create, find, and use the content you
need, when you need it – from any location that has an internet connection. The portal is tailored to you. With your customized URL, you can link Bynder
with your entire active directory and users can change the language settings to support
global stakeholder engagement. Featuring a secure Single-Sign-On option—perfect
for enterprise organizations—hundreds of employees can log into the system using existing
credentials. We also support file sharing for external
users by offering an external uploader on the login page, which allows non-users to
directly upload files to the waiting room for approval by the system admin. So, for example, a freelance photographer
could go to the login page and by entering a Bynder user’s email address and typing a
short message, they can share a recent image collection without having to worry about insecure
cloud sharing systems or size-restricted email channels. Once logged in, you will find your branded
dashboard. We’re using our fictional airline portal,
Byndair, as an example. One of the most enjoyed aspects of the homepage
is that you can draw content to your users and keep them up-to-date with the latest news. With the news management real, you can tailor
the displayed content to each team and user group in your system to ensure engagement
stays high. By simply clicking on read more, your team
can access campaign updates and the latest news relevant to them. Scrolling down past a news article example,
we see one of the key time-saving functions of the dashboard. This is where you find embedded asset collections,
and it’s extremely useful from a user perspective because you can log in and find assets related
to Amsterdam, for example, and click on the collection link to be automatically taken
to that collection’s contents, rather than navigating the DAM to find them individually. Another great feature is Bynder Express, our
webtransfer service. Supporting the distribution of large or high-resolution
files with users, Bynder Express allows you to share files but does not automatically
store them in your Bynder DAM. Very user-friendly and easy to navigate, you
can upload files from your desktop and even set an expiration date for the files, which
can be changed at a later date should you wish to extend, shorten or even remove access. One last thing we want to show you before
we click through to the DAM is the tiles. These are, in essence, the first level of
taxonomy categorization, which is the filtering of your DAM, and in this instance, has been
filtered by continents. They are also organized by access rights,
so users will only see the tiles they should see. If we click on one of the tiles, Europe, we’re
then taken directly to the DAM onto a page with the coordinating filter. Now we’re in the DAM, let’s first go through
how you upload files. One way is to drag and drop files into the
DAM, and another is by using the upload media button in the top right of the screen. Using the drag and drop feature, we can upload
multiple files direct from your computer, and as the media converts, you can add all
the required metadata for the taxonomy. All taxonomies are unique and tailored to
your needs, so what you see now in our example is not what will be shown in your portal. As well as the wealth of data fields that
can be completed, we also have a section to add tags to the assets, which greatly helps
users to locate specific assets when searching with keywords. Just below the tagging section is Advanced
Rights, and the really interesting thing about this is that you can label the asset as archive
by setting an expiry date, so that it is no longer useable following a specific date. You can also add a watermark to the asset
that serves as an extra layer of security, and limit the use by user group. Because we don’t like to confine users to
just one search function, you can locate assets in several ways. Firstly, using our Google-like search bar
at the top of the page that delivers instant results for your chosen keyword. Returning matches across your entire portal,
the search bar will highlight everything from assets to collections. Next, and possibly the most popular search
function, is the filter structure, seen here. This will mirror the metadata imputed when
uploading your assets. So, in our example, you can filter using customizable
travel filters, such as destination and holiday type, as well as asset type and rights. For the advanced filter, you can really drill
down and locate assets using a wealth of detailed options; including archived and limited usage
assets, size, and DPI. And of course, if you want to go back a step,
you can remove the filters very easily, like this. A very cool option is the color wheel. Very useful for your graphic designers, the
color wheel allo ws you to search for an asset based on a unique color. So you can see if we chose this shade of blue,
we are presented with 65 assets. Tags are another great way of finding exactly
what you’re looking for. By selecting the pre-chosen tags assigned
to assets, you can limit the responses very quick and find all assets with the selected
keywords; such as citytrips, in Europe. The next thing to show is the asset view. So using this example, you can see at the
top left of the image, important asset details driven by system metrics; including its unique
ID, the number of views, and how many times it has been downloaded. Using the statistics tool to the right, you
can gather more information and see which users accounted to these numbers. If we click on info, we can access the metadata
of the assets, and discover all relevant information, including who uploaded the file and all other
details that help with the search functions previously shown. However, you’re also given a few options
later down in this list, one of which is to embed the asset with an auto-generated link,
and make slight adaptations to the media, such as cropping and changing the dimensions,
as show. If you have uploaded this image as high resolution,
the system will create useful derivatives and store them here, in the available files
section. This means that you have files of varying
renditions for use in whatever way you need. Versions simply shows how many versions of
this file have been created since its initial addition to the asset bank. So, you can click to view the original image
and look through all the changes made before the final version. The great thing about this is rather than
having all variations stored as different assets, the entire history is cleanly stored
together. The last aspect of the DAM we want to show
you is sharing, which we will do using collections. You can create a collection by clicking on
an asset, or by creating a box around assets with your cursor, then simply choosing the
create collection action to the right of the screen and entering your desired details. Once done, choose to view the collection and
you are taken to the images. From here, you can share using the button
to write and designate who the files should go to. If you start to type in the entry box, the
system will populate possible users, as well as user groups from which you can find the
right recipients. The great thing here is that you can choose
multiple recipients and share the collection with everyone at once. You can also define how these people can use
the collection, whether that be download the collection, edit, read only, or download the
watermarked assets. And again, you can enter a validity date to
the collection to ensure everyone is working with the right files, at the right time. Even after you have shared a collection, you
can amend the usage rights and validity of the files, so, for example, if someone is
given download rights when they should just have read only access, you can painlessly
amend it.

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