European Privacy Law Prompts Flood Of Email Alerts


BUT BEFORE YOU DELETE THAT EMAIL, THERE ARE A FEW THINGS YOU NEED TO KNOW. CBS 2’S REENA ROY EXPLAINS. Reporter: YOU MAY HAVE NOTICED YOUR INBOX IS FLOODED LATELY WITH MANY COMPANIES SUDDENLY ANNOUNCING NEW PRIVACY POLICIES. MY INBOX IS CRAZY RIGHT NOW. I HAVE BEEN GETTING PROBABLY ABOUT 2 DOZEN EMAILS SO FAR. Reporter: BECAUSE IF THEY HAVE ANY EUROPEAN USERS THEY NOW HAVE TO COMPLY WITH A NEW LAW CALLED THE GDPR, OR GENERAL DATA PROTECTION REGULATION, WHICH ESSENTIALLY GIVES EUROPEAN UNION RESIDENTS MORE CONTROL OVER THEIR DATA. I THINK RIGHT NOW, THEY ARE SEEING A BALANCE — A SHIFT OF POWER IN WHO HAS THE POWER OVER OUR DATA. DO WE HAVE MORE POWER? Reporter: TO AVOID BILLIONS OF DOLLARS IN FINES FROM THE EU, MANY TECH GIANTS ARE KEEPING THINGS SIMPLE BY CHANGING THEIR POLICIES FOR ALL USERS WORLDWIDE LETTING PEOPLE ACCESS THEIR OWN DATA AND SEE HOW IT’S BEING USED. THEY CAN EVEN REQUEST IT TO BE DELETED. THE LAW ALSO REQUIRES COMPANIES TO ALERT USERS OF A BREACH WITHIN 72 HOURS. FOLKS LIKE MICROSOFT AND APPLE ARE FIGURE, WELL, IF WE HAVE TO REARRANGE OUR WHOLE PRIVACY POLICY FOR THEM OVER THERE, EH, WE CAN MAKE IT APPLY TO AMERICANS, AS WELL. IT DOES PROVIDE THAT EXTRA LAYER OF COMFORT. WITH ALL THE DATA BREACHES, I THINK ALL THE ADDITIONAL PROTECTION IS IMPORTANT. Reporter: BUT MANY PEOPLE WE SPOKE TO SAY THEY ARE UNSURE IF THESE CHANGES WILL MAKE A DIFFERENCE. THEY ARE WONDERING HOW THIS WILL ALL BE MONITORED. DO YOU THINK IT WILL CREATE MORE TRUST AT LEAST FOR YOU WITH DIFFERENT COMPANIES THAT YOU’RE USING? MORE TRUST? I’M NOT SURE. IT’S IN THE RIGHT DIRECTION. JUST DON’T KNOW IF IT WILL BE ENFORCEABLE. Reporter: FOR NOW HERE IN THE U.S. COMPANIES HAVE NO LEGAL OBLIGATION TO RELEASE ANY

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